Iris

Now what would this be? The start of a new ARG concerning the launch of Halo 3. I hear you enthusiasts go “I love Bees!”, but I think it’s going to be different. And perhaps, this might not really be an ARG, rather a story that unfolds as you look for it. That’s why a lot of people are guessing that 42 entertainment, the creative group behind I Love Bees, might not be involved this time.

At Eurogamer we can read:

“‘Iris’ is a spiral campaign designed to take gamers on an incredible journey through the Halo Universe,” a spokesperson for Microsoft told us. “Led by an ‘unknown’ hand, users will discover bits of previously unknown information about the Halos, the Flood, the Forerunners, and the true origins behind the Halo trilogy.”

A spiral campaign? Now that’s a new one. And they mean it! What we’ve got so far:Here you can find a mail that has been sent to an xbox mailing list. In cities like London a group was spotted handing out leaflets containing the message “we are not alone”. Hell, the game already made a “victim“.

I wanted to link to a countdown, but it already reached zero. So, have fun.