fort9.blog » Press http://blog.fort9.be The Fort9 blog Tue, 13 Oct 2009 08:43:51 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Vantage Point http://blog.fort9.be/2008/04/18/vantage-point/ http://blog.fort9.be/2008/04/18/vantage-point/#comments Fri, 18 Apr 2008 08:32:56 +0000 Kevin http://blog.fort9.be/2008/04/18/vantage-point/ vantage point Today, the Belgian band dEUS released their 5th studio album called Vantage Point. It has nothing to do with a movie, but looking at the marketing and buzz that’s been going on you’d think it is one.

Let’s take a look at what has been going on:

  • The album, as should happen for every big one, was leaked on the internet more than a week in advance of the release.
  • Days before the release, you could listen to the entire album on last.fm. The tracks feature some comments by band members.
  • They gave a lot of interviews to newspapers and magazines, but all interviewers were forced to sign a contract stating no interview should be published before the 15th of April. This was broken by 2 newspapers (De Morgen and Le Soir) and caused a lot of extra attention.
  • The band will be performing the album live from their new recording studio (which is also called Vantage Point) this sunday. You can watch and listen at StuBru.

A lot of people are arguing on how the marketing surrounding this album is being handled, but one thing can not be denied: it’s working. You can judge by the smile on the faces of band members when you see them at the King Kong bar in Antwerp.

Oh, and the album? Very good.

]]> http://blog.fort9.be/2008/04/18/vantage-point/feed/ 0 Wired on ARG http://blog.fort9.be/2007/05/30/wired-on-arg/ http://blog.fort9.be/2007/05/30/wired-on-arg/#comments Wed, 30 May 2007 07:40:35 +0000 Kevin http://blog.fort9.be/2007/05/30/wired-on-arg/ Wired has a story on ARG’s and how they’re bringing an extra experience to recent TV shows like Lost and Heroes. I’m wondering, since it’s under the Wired Magazine header, whether there’s more in the paper issue.
I think I’m going to pay the bookstore a visit when I go home.

(Thx Lode)

PS: There appears to be a little ARG connected to it, but you should get the paper version for it.

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